How it works · 01 Platform

Every source, one set of numbers.

Silver Connection brings your store, your ads and your logistics into one place, and shows every figure exactly as the tool that owns it reports it.

Aurelle · Data sources

Connected sources

ShopifySales, orders, products, stockEvery 30 min

Triple WhaleAd spend, MER, ROASHourly

TargetWeekly Partners Online exportsWeekly import

Your POs and invoicesLanded cost, stock value, money owedAs you enter them

LifetimelyContribution margin, LTV, cohortsComing soon

Step by step

How it works

01
Connect your sources
Link Shopify and Triple Whale once. Credentials are stored encrypted and can't be read back, not even by an admin.
02
Every number gets one owner
Revenue and orders come from Shopify and Target, ad spend and ROAS from Triple Whale, landed cost from your own purchase orders. When two tools report the same thing, you see the owner's figure.
03
It keeps itself fresh
Shopify's sales sync every 30 minutes and Triple Whale's figures every hour. What still lives in spreadsheets (Target's weekly exports, stock counts, shipments) imports in a few clicks.
04
Nothing is a black box
Every sync and import can be previewed before it runs and rolled back after. A source that isn't connected says so: you never see a zero that isn't real.

What you get

The details that matter

Shown as reported

MER and ROAS match Triple Whale's own screen; Shopify's sales are read from Shopify's own reports, built to match to the cent.

Preview and undo

See exactly what an import or sync will change, then keep it or roll it back as one batch.

Gaps named, never hidden

A missing week reads "week of Oct 19 not imported yet", never a silent zero in a total.

Spreadsheets welcome

Products, purchase orders, invoices, stock and shipments import from Excel, each with its own template.

Your data stays yours

Each brand's data is kept apart, and accounts are by invitation only.

One place to look

Marketing, sales, stock, purchase orders and money on the same screens, for the same dates.

One owner per number

Where the numbers come from

NumberComes fromUpdated

Revenue, orders, average order valueShopify (and Target's weekly exports)Every 30 minutes; Target weekly

Ad spend, MER, ROAS, new-customer costTriple WhaleEvery hour

Product names, prices, photos, on-hand stockShopifyWith every sync

Landed cost, stock value, deposits, money owedYour purchase orders and invoicesAs you enter them

Contribution margin, LTV, cohortsLifetimelyComing soon

Good to know

Questions

Do we have to stop using Triple Whale or Shopify's reports?

No. Silver Connection reads them and shows their figures as they report them. It connects them; it doesn't replace them.

We still run parts of the business on spreadsheets. Is that a problem?

Not at all. Import them as they are: every import shows what will change before it runs, and can be undone as one batch.

Which channels are supported?

Shopify and Triple Whale connect directly today, and Target comes in through its weekly Partners Online exports. Lifetimely and more marketplaces are on the way.

See it on numbers like yours.

Tell us about your store, and we'll show you Silver Connection on your own data.